WALLTITE spray foam insulation provides a quick and highly effective way to provide airtight thermal insulation for both new and existing buildings. That message itself is not complicated.
However, the UK building industry is inherently risk-averse and new techniques take time to become widely known and trusted.
This is why WALLTITE in the UK is not just a very recognisable product, it is an entire marketing concept.
The WALLTITE chemists have closely examined the product to ensure it meets the specific demands of the UK market (and a new formulation designed for injection into existing cavity walls has resulted from this process). WALLTITE has been subjected to rigorous testing both in the UK and Canada to ensure it performs as it is designed to do.
The performance of a product, however, is always reliant upon the knowledge and skill of the person installing it. BASF looked for a way to raise the bar on installation standards and instigated their Foam Master scheme. Only Foam Master contractors are permitted to install WALLTITE in the UK and Ireland. All have completed an exacting training course and are committed to updating their skills regularly.
And finally, customers will only ask for the product if they know it exists. Therefore an extensive proactive communications programme including: CPD seminars, advertising and PR continues to run in building trade media, with attendance at both trade and consumer exhibitions taking the WALLTITE message to an ever wider audience.
Look out for our eye-catching frog symbol in the press and look out for our distinctive purple foam insulation on building sites. The UK market needs innovation in the field of insulation and WALLTITE is a leading player in this market.
